The Beyond Politics: Using Consumer Behavior Theories to Promote Covid Vaccination and Other Healthy Choices in a Pandemic
Dr. Woods will discuss the benefits of marketing behavioral theories in promoting healthy choices during Covid-19. Many in healthcare do not understand what marketing is and how it aims to understand people’s multifaceted needs in developing persuasive communications — teaching frontline healthcare workers how to think more like marketers has been an important part of battling this pandemic. Here, this idea will be developed using Covid-19 vaccination efforts as an example and will feature the recent New England Journal of Medicine publication, “Beyond Politics: Promoting Covid-19 Vaccination in the United States,” (https://www.nejm.org/doi/full/10.1056/NEJMms2033790).
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